ARC360
هوية بصرية2024

Barzin

التجارة الدولية

01

نظرة عامة

  1. 01.1لمحة سريعة
  2. 01.2مقدمة
  3. 01.3نبذة
  4. 01.4التاريخ
  5. 01.5الرسالة
  6. 01.6الرؤية
  7. 01.7قيم العلامة
  8. 01.8نبرة الصوت

01.1

لمحة سريعة

الأسد المجنّح للشركة، أُعيد رسمه وفق النسبة الذهبية وشبكة تصميم.

المشروع
هوية بصرية
المجال
التجارة الدولية
السنة
2024
الخدمات
هوية بصرية
Barzin هوية بصرية

01.2

مقدمة

كانت إعادة تصميم شعار BARZIN مهمة مشوّقة وصعبة تطلّبت عناية كبيرة بالتفاصيل والتزامًا بمبادئ التصميم الجرافيكي. حوفظ على الشكل العام والفكرة، واستُخدمت النسبة الذهبية وشبكة تصميم لضبط النسب وإبراز جمال الشعار دون المساس بمعناه.

01.3

نبذة

تمتلك BARZIN International Trading Company تاريخًا طويلًا في النقل الدولي والتخليص الجمركي والاستيراد والتصدير وإدارة سلاسل الإمداد، ولها أربعة فروع في إيران ومكاتب تمثيلية في عدة دول، منها الهند وتركيا وأوزبكستان والإمارات العربية المتحدة ومصر.

01.4

التاريخ

Barzin Trading Company was founded in 2015, at a time when Iran’s international trade faced significant restrictions due to global sanctions. In the face of these challenges, Barzin showed resilience and forward-thinking vision, gradually securing its place in the competitive world of international commerce.

Driven by innovation and guided by a team of specialized experts, Barzin expanded its global presence while establishing credibility in international relations. Among its pioneering milestones was the creation of a unique digital trade platform designed to provide unmatched services in the region. Today, Barzin stands as a recognized leader in international trade, facilitating seamless transactions across Central Asia and Europe. Its growth is rooted in innovation, adaptability, and a customer-first approach, which continue to define the brand’s identity and long-term vision.

Barzin: التاريخ

01.5

الرسالة

Barzin’s mission is to optimize the supply chain to its highest potential while driving profitability across logistics and trade operations. The company is committed to: Innovating trade processes through cutting-edge solutions. Preserving financial credibility with robust and transparent management. Executing superior trade strategies grounded in comprehensive market analysis and competitive insights. By leveraging smart financial strategies and continuously optimizing performance, Barzin aspires to position itself as the most profitable and reliable trade partner in bulk commerce between Iran, Central Asia, and Europe.

Barzin: الرسالة

01.6

الرؤية

By 2025, Barzin envisions becoming a leading force in international trade strategies by expanding into new markets and establishing strong offices across Central Asia and Europe. This vision reflects the company’s commitment to innovation, growth, and excellence in global commerce, as it strengthens its presence and influence on the international stage.

01.7

قيم العلامة

Purpose-Driven – Redefining industry standards with an advanced global trade portal.

Innovative Leader – Leading regional trade through technology and process improvement.

Authentic – Acting with integrity to build trust and strong partnerships.

Mission-Oriented – Aligning all efforts with efficiency, profitability, and excellence.

Visionary – Driving sustainable growth with a long-term international outlook.

Barzin: قيم العلامة

01.8

نبرة الصوت

Barzin communicates with clarity, professionalism, and confidence. Its tone reflects:

Professional – Showcasing expertise and credibility.

Transparent – Open, honest, and trustworthy.

Modern – Relevant and progressive in approach.

Innovative – Forward-thinking with smart solutions.

Empathetic – Understanding client and partner needs. By maintaining this voice, Barzin reinforces its image as a reliable and future-oriented trade partner.

Barzin: نبرة الصوت

03

اللون

  1. 03.1لوحة الألوان
  2. 03.2قصة الألوان
  3. 03.3نظام الألوان

03.1

لوحة الألوان

ألوان الهوية ومراجعها.

  • RGB:
    48/14/141
    HEX:
    #300E8D
    PMS:
    2173 C
  • RGB:
    255/183/26
    HEX:
    #FFB71A
    PMS:
    1235 C
  • RGB:
    214/215/213
    HEX:
    #D6D7D5
    PMS:
    Cool Gray 1 C
  • RGB:
    15/24/34
    HEX:
    #0F1822
    PMS:
    Black 6 C

03.2

قصة الألوان

BARZIN’s color palette embodies strength, confidence, and elegance. Primary colors: Golden yellow symbolizes prosperity and excellence; deep blue represents trust and professionalism. Secondary colors: Neutral white ensures clarity, while charcoal gray adds sophistication. The combination of warm (gold) and cool (blue) tones balances BARZIN’s dynamic capabilities with dependable services, harmonizing tradition with modernity for strong brand recognition. Pantone standards ensure color consistency across all media.

Barzin: قصة الألوان

03.3

نظام الألوان

Barzin: نظام الألوان

04

الخطوط

  1. 04.1عائلات الخطوط
  2. 04.2عينة الخط

04.1

عائلات الخطوط

خطوط الهوية والأوزان التي تستخدمها.

  • ClabBlackBold
  • Work SansBlackLight

04.2

عينة الخط

The secondary font is Work Sans, used for body text, captions, and supporting content. It ensures readability, clarity, and a clean, professional appearance, complementing the primary font while maintaining visual harmony.

Barzin’s typography system uses Clab Personal Use for headings and Work Sans for body text, ensuring readability, hierarchy, and a modern professional look. Recommended usage: Headings (Clab Personal Use): Bold weights for H1-H3, emphasizing importance and brand personality. Body Text (Work Sans): Regular or Medium weights, sizes adjusted for readability across digital and print media. Consistent application of font weights and sizes reinforces the brand’s identity and visual cohesion.

Barzin’s primary font is Clab Personal Use, used predominantly for headings, titles, and key brand messages. This font reflects the brand’s modern, professional, and confident personality, ensuring visual impact and hierarchy across all applications.

Barzin: عينة الخط

05

العناصر الجرافيكية

  1. 05.1النمط

05.1

النمط

Barzin’s brand pattern extends the visual identity beyond the logo, creating a consistent and recognizable design language across all brand materials. Derived from elements of the logo, the pattern can be applied in backgrounds, packaging, digital interfaces, and promotional items, reflecting professionalism, innovation, and elegance.

Barzin’s brand pattern expands the visual identity beyond the logo, creating a cohesive and recognizable design language across all brand materials. The pattern is derived from key logo elements, including a four-pointed star and a linear version of the logo, which are repeated and arranged systematically. This approach ensures versatility for backgrounds, packaging, digital interfaces, and promotional materials, while reflecting Barzin’s professionalism, innovation, and elegance.

Barzin: النمط
Barzin: النمط
Barzin: النمط
Barzin: النمط
Barzin: النمط

06

القرطاسية

  1. 06.1طقم القرطاسية
  2. 06.2بطاقات العمل
  3. 06.3بطاقات التعريف
  4. 06.4الورق الرسمي
  5. 06.5الملفات
  6. 06.6الدفاتر
  7. 06.7الملصقات والأختام

06.1

طقم القرطاسية

Barzin’s full stationery set includes business cards, letterheads, envelopes, notepads, and other office materials. This system ensures visual consistency across all office touchpoints. Design elements such as logo placement, brand patterns, and color hierarchy are applied uniformly to strengthen brand identity and provide a professional, cohesive impression to clients and partners.

Barzin: طقم القرطاسية

06.2

بطاقات العمل

Barzin business cards are a key touchpoint in representing the brand. They incorporate the primary logo, brand colors, and approved typography to ensure a professional and cohesive look. The design prioritizes clarity of contact information, legibility, and visual hierarchy. Finishing options, such as matte or textured paper, may be used to reflect premium quality and brand sophistication.

Barzin: بطاقات العمل

06.3

بطاقات التعريف

Brand badges are small yet impactful elements for employees, events, or merchandise.

Barzin employee ID cards ensure consistent brand representation while providing functional identification. They include the logo, primary and secondary colors, and typography, and may feature employee photographs and job titles. The design balances security, readability, and brand aesthetics, creating a professional and unified staff appearance.

They feature the logo and brand colors, maintaining visual consistency and enhancing recognition of Barzin’s identity in close-contact environments.

06.4

الورق الرسمي

Barzin letterheads provide a professional canvas for official communications. The header includes the primary logo and brand colors, while typography ensures readability. Margins, spacing, and alignment are carefully designed to maintain visual hierarchy. Letterheads are adaptable for both print and digital correspondence, reflecting professionalism and reinforcing brand identity in every document.

Barzin: الورق الرسمي
Barzin: الورق الرسمي
Barzin: الورق الرسمي
Barzin: الورق الرسمي
Barzin: الورق الرسمي

06.5

الملفات

Folders organize documents while reinforcing Barzin’s brand identity. They incorporate the logo, color palette, and brand patterns, creating a professional and cohesive presentation. The folder design is versatile for client meetings, presentations, and storage, ensuring brand consistency in all interactions.

Barzin: الملفات

06.6

الدفاتر

Barzin: الدفاتر

06.7

الملصقات والأختام

Branded stickers are versatile tools for promotion and brand reinforcement. They incorporate the logo, brand colors, and patterns, ensuring consistent visual identity.

Stickers can be applied on packaging, stationery, devices, or giveaways, enhancing recognition and engagement with Barzin’s audience.

Barzin: الملصقات والأختام

07

الرقمي

  1. 07.1الموقع الإلكتروني
  2. 07.2تطبيق الجوال
  3. 07.3وسائل التواصل الاجتماعي
  4. 07.4الحملات والبريد الإلكتروني

07.1

الموقع الإلكتروني

Barzin’s website serves as the primary digital platform for brand communication and client interaction. It incorporates the logo, brand colors, typography, and patterns consistently, providing a professional, modern, and user-friendly experience. The website emphasizes clarity, accessibility, and responsiveness across devices, reflecting Barzin’s innovation, reliability, and global presence.

The favicon is a simplified version of Barzin’s logo optimized for browser tabs and small digital spaces. It ensures instant brand recognition even at minimal sizes, maintaining clarity, consistency, and a professional digital identity.

Barzin: الموقع الإلكتروني

07.2

تطبيق الجوال

Barzin’s mobile application extends the brand’s digital presence. It incorporates the logo, color palette, typography, patterns, and iconography consistently. The design ensures intuitive navigation, a user-friendly interface, and responsive performance, reflecting the brand’s professionalism, innovation, and commitment to customer experience.

Barzin: تطبيق الجوال

07.3

وسائل التواصل الاجتماعي

Barzin’s social media presence extends the brand’s identity across platforms. Profile images, banners, and posts utilize the logo, color palette, typography, and brand patterns consistently. The content strategy ensures clarity, professionalism, and engagement while reinforcing brand values and recognition.

Barzin’s Instagram campaigns leverage consistent visual identity with branded graphics, colors, typography, and patterns. Content is tailored for engagement, brand storytelling, and professional presentation, reflecting the company’s innovation and global positioning.

Barzin: وسائل التواصل الاجتماعي
Barzin: وسائل التواصل الاجتماعي

07.4

الحملات والبريد الإلكتروني

Digital advertising materials, including banners, display ads, and email campaigns, consistently apply Barzin’s brand elements. Logo, colors, typography, and patterns are used to maintain brand recognition and professional appearance. Ads are designed to be visually compelling, clear in messaging, and aligned with Barzin’s values and market positioning.

08

منتجات العلامة

  1. 08.1الملابس
  2. 08.2الحقائب
  3. 08.3الهدايا الترويجية
  4. 08.4التغليف

08.1

الملابس

Branded caps enhance visibility and brand recall in casual or promotional settings. They feature the logo and brand colors while maintaining a clean, stylish, and functional design. Caps can be used at events, outdoor promotions, or as merchandise to engage audiences.

Branded hoodies combine comfort, functionality, and Barzin’s visual identity. The logo, color palette, and brand patterns are applied consistently to reflect professionalism and a modern aesthetic. Hoodies are used for staff uniforms, events, or promotional giveaways, reinforcing brand recognition in everyday wear.

Branded polo shirts are designed for staff uniforms, events, and casual corporate settings. The logo is prominently placed, and the color palette follows brand guidelines. The polos maintain a professional yet approachable appearance, ensuring staff represent Barzin consistently and stylishly.

Branded face masks extend Barzin’s visual identity into safety and wellness accessories. They feature the logo and brand colors while ensuring comfort and usability. Face masks can be distributed as corporate merchandise, promotional items, or staff safety equipment, reinforcing brand presence in everyday contexts.

Barzin: الملابس
Barzin: الملابس

08.2

الحقائب

Branded bags extend Barzin’s visual identity to tangible, everyday items. They combine functional design with brand elements including logo, color palette, and patterns. The bags enhance brand visibility, convey professionalism, and provide a consistent experience for clients, partners, and employees.

Barzin packaging integrates logo, color palette, typography, and brand patterns to create a professional, cohesive, and premium presentation. Packaging communicates brand values of quality, elegance, and reliability while ensuring strong recognition and consistent visual identity across products.

Barzin: الحقائب

08.3

الهدايا الترويجية

Branded pen drives serve as functional promotional items. They feature the logo, brand colors, and patterns, combining utility with brand visibility. These items reinforce recognition and can be distributed at corporate events, conferences, or as client gifts.

Barzin: الهدايا الترويجية

08.4

التغليف

Branded packaging tape reinforces brand identity during shipping and handling. The logo, colors, and patterns ensure visibility and professional presentation, transforming even functional items into marketing tools.

Branded shipping containers showcase Barzin’s global reach and professionalism. The logo, colors, and patterns are applied to maintain recognition and consistency during transport. Containers act as mobile brand ambassadors, reflecting Barzin’s reliability and international presence.

09

التطبيقات

  1. 09.1اللافتات
  2. 09.2الفعاليات والمعارض
  3. 09.3الإعلان
  4. 09.4التصميم الداخلي
  5. 09.5الأعلام
  6. 09.6المركبات

09.1

اللافتات

Street sign boards featuring Barzin’s brand elements ensure visibility and professional appearance in public and corporate environments. Logo, colors, and patterns are applied for instant recognition and consistency with brand guidelines.

Sign boards for offices, stores, or warehouses integrate Barzin’s logo, color palette, and brand patterns. Their design ensures visibility, readability, and a professional impression aligned with brand identity.

Barzin: اللافتات
Barzin: اللافتات

09.2

الفعاليات والمعارض

Barzin pop-up experiences provide temporary branded spaces for marketing, events, or product launches. Design elements include logo, colors, typography, and patterns to ensure consistent brand presence, engagement, and memorable experiences for visitors.

09.3

الإعلان

Posters are visual tools for promotion, announcements, and campaigns.

Billboards are high-impact advertising tools.

Brochures communicate Barzin’s services, mission, values, and brand story. They are designed using the primary color palette, typography system, and visual elements, including logo and patterns. Layouts are structured to balance readability with visual appeal. Brochures can be adapted for print and digital formats, ensuring consistency, professionalism, and effective communication of the brand’s key messages.

Barzin posters utilize brand typography, colors, logo, and patterns to maintain identity consistency. Layout and imagery are designed for high visual impact, clear messaging, and engagement, ensuring alignment with brand values and professionalism.

Barzin’s billboards utilize the logo, color palette, typography, and brand patterns to attract attention and communicate key messages. Layouts prioritize readability from a distance while maintaining a professional and cohesive visual identity.

Street posters communicate Barzin’s messages in outdoor environments. They utilize brand typography, colors, patterns, and logo placement to ensure clarity, visibility, and professional visual identity even in busy settings.

Barzin: الإعلان
Barzin: الإعلان

09.4

التصميم الداخلي

Interior branding of Barzin’s office spaces incorporates logo, color palette, typography, and brand patterns. Wall graphics, signage, and furniture elements create a professional, cohesive, and inspiring environment for employees and visitors.

Barzin: التصميم الداخلي

09.5

الأعلام

Branded flags carry Barzin’s visual identity in outdoor events, corporate spaces, and exhibitions. They prominently feature the logo, brand colors, and patterns. Flags enhance brand visibility, reinforce recognition, and create a professional, cohesive presence in large-scale or public settings.

Barzin: الأعلام

09.6

المركبات

Barzin-branded transport vehicles extend the brand’s visibility on the move. Logo, color palette, and patterns are applied consistently across trucks, vans, and cars. Vehicle branding ensures professional appearance, reinforces identity, and promotes Barzin during logistics operations.

Barzin: المركبات
المشروع التالي05 / 27MondFxهوية بصرية · تداول الفوركس