BrandResource
Logo, Identity or Ecosystem: Choosing the Right Package
Three core packages for three stages of a brand: what each one includes, how long it takes and where its price starts.
A brand needs different things at different stages. Our three core packages follow those stages, from a first mark for a new business to a complete ecosystem for an established one. Prices exclude any applicable tax.
01Foundation: logo identity
For newly founded businesses. We start with a brief intake and an initial competitor review, present two independent logo concepts and refine the chosen design over two revision rounds. You receive colour, single-colour and reversed versions, a concise logo guide and vector files. Foundation takes 7–12 working days, from $650.
02Signature: visual identity
A comprehensive visual identity, for growing brands. It begins with brand and competitor research, then three independent logo concepts and three revision rounds. Around the logo we build a system of colour, type and graphic elements, apply it to three practical brand applications and document it in a 15–25 page identity book. Signature takes 3–4 weeks, from $1,950.
03Strategic: brand ecosystem
A strategic brand ecosystem, for established brands. A brand audit, research and strategy come first, then two to three developed creative routes. The result is a complete identity system, six to eight agreed brand applications and a 30–50 page brand book, with the master files and a handover session. Strategic takes 4–6 weeks, from $3,950.
04Beyond one brand
Enterprise and multi-brand projects are estimated on their own scope, starting from $6,500. Whatever the package, the final fee, schedule, deliverables and number of revisions are set in the proposal before work starts.
