01
Resumen
01.1
De un vistazo
Un águila sobre un escudo, por la fuerza y la visión aguda, en verdes profundos y oro.
- Proyecto
- Identidad visual
- Sector
- Firma de trading propietario
- Año
- 2023
- Servicios
- Identidad visual

01.2
Introducción
La forma del logotipo expresa estos conceptos de manera atractiva y comprensible. Para ello, el diseño utiliza la imagen de un águila sobre un escudo, una elección visualmente atractiva que ofrece un símbolo potente de los atributos deseados.
El águila simboliza el poder y una visión aguda.
01.3
Sobre el proyecto
FENEFX es una firma de trading propietario que opera en los mercados financieros y permite a los traders operar sin arriesgar su propio capital. En otras palabras, la firma proporciona a los traders el capital necesario para operar y les ofrece una plataforma para mejorar sus habilidades y conocimientos y desarrollar una actividad más profesional.
El logotipo transmite poder, confianza, riqueza, dominio, visión de futuro y crecimiento.
01.4
Historia
The brand’s history is a journey through its milestones, showcasing the evolution, achievements, and legacy that shape its identity today.
FENEFX was established with a bold vision: to redefine the way traders access capital and navigate the financial markets. Recognizing the barriers that prevent talented traders from reaching their full potential, the company set out to bridge this gap by providing financial backing to skilled individuals. Instead of limiting traders with high entry costs and financial risk, FENEFX empowers them with funding solutions that allow them to focus on strategy and skill development rather than capital constraints. Over the years, the firm has expanded its presence in the proprietary trading industry, building a strong reputation for reliability, innovation, and trader success. Through continuous improvements in technology, evaluation processes, and educational resources, FENEFX has created an ecosystem where traders can thrive. Today, the brand is known not only for providing capital but also for fostering a community of ambitious traders who aim to master the financial markets.
01.5
Misión
The mission defines the brand’s purpose, guiding its actions and decision-making to fulfill customer needs and create value.
At FENEFX, our mission is to provide ambitious traders with the capital, tools, and educational resources they need to succeed in the financial markets. We believe that financial constraints should not limit talent, which is why we remove the barriers to entry and empower traders to focus on honing their skills and executing their strategies with confidence. We strive to cultivate a professional and supportive trading environment where traders can grow, learn, and maximize their potential with minimal risk. Our goal is to foster a new generation of successful traders by providing access to funding, technology-driven solutions, and industry-leading support. Through our proprietary trading model, we help traders turn their expertise into profitable opportunities while minimizing their financial exposure.
01.6
Visión
The vision statement articulates the brand’s aspirations, serving as a roadmap for long-term growth and success.
Our vision is to become the leading proprietary trading firm, revolutionizing the way traders engage with financial markets. We strive to build a future where financial talent is recognized and nurtured, regardless of background or initial capital. By leveraging cutting-edge technology, data-driven insights, and an inclusive funding model, we aim to democratize access to financial markets, allowing traders worldwide to unleash their full potential. We see FENEFX as more than just a funding provider; we envision it as a global hub for trader development, innovation, and financial mastery. Our long-term goal is to create an environment where traders are not only funded but also mentored, supported, and empowered to become industry leaders. By maintaining the highest standards of integrity, trust, and financial excellence, we aim to redefine the future of proprietary trading.
01.7
Valores de marca
Core values reflect the principles that drive the brand, influencing its culture, behavior, and commitment to stakeholders.
Empowerment: FENEFX enables traders to develop their talents and skills without financial limitations. We provide a platform where traders can focus on their strategies and analysis, improving their performance and achieving financial goals. Integrity: Transparency and fairness are at the heart of everything we do. We are committed to providing a trustworthy trading environment where all processes and information are clear, trackable, and free from ambiguity. Our relationships with traders and partners are built on mutual trust, respect, and accountability. Growth: Continuous learning, personal development, and financial progress are core values at FENEFX. We help traders deepen their understanding of financial markets, enhance their skills, and achieve sustainable growth through strategic analysis and informed decision-making. Security: Trust and confidence are fundamental to our brand. We ensure that traders can operate in a secure and stable environment without unnecessary risks. Our infrastructure meets high standards of data security, Excellence: We are committed to delivering the highest standards in proprietary trading. From evaluation processes to support and educational resources, everything at FENEFX is designed to provide traders with an exceptional experience.
01.8
Tono de voz
The tone of voice establishes the brand’s personality in communication, ensuring consistency and resonance with its target audience.
Professional: The tone of FENEFX is based on precision, credibility, and expertise. All our communications maintain professionalism, clarity, and accuracy to ensure traders receive reliable and precise information. Inspirational: We speak in a motivating and empowering way, encouraging traders to push their limits and achieve greater success. Clear & Precise: We present information in a way that is easily understandable for traders of all experience levels. Our content is clear, direct, and free from ambiguity, enabling traders to make well-informed decisions. Supportive & Trustworthy: We guide traders with a friendly and trustworthy tone, ensuring they feel supported throughout their journey. Our goal is to create a sense of security and partnership, so traders never feel alone in their challenges.
02
El logotipo
02.1
Logotipo de marca
La marca, por sí sola.

02.2
El diseño
La imagen del águila con las alas desplegadas representa su capacidad de volar a gran altura y tener una visión de conjunto desde arriba. Este símbolo también alude al crecimiento y al desarrollo. El escudo significa dominio y protección, y transmite al público una sensación de seguridad y confianza.
En cuanto al color, la elección de dos colores principales, verde y dorado, resulta muy eficaz. El verde simboliza el crecimiento y la prosperidad, y sugiere el potencial de crecimiento y rentabilidad en los mercados financieros y las inversiones. El dorado simboliza la riqueza, el valor y la credibilidad, y motiva al público a participar y a invertir.
02.3
Concepto
The logo symbolizes the brand’s ethos, visually communicating its mission, values, and unique identity.
We all know logo is one of the most important things in a business/company. So, this logo should be created in a very professional way that speaks to the business company.
The FENEFX logo masterfully combines the majestic image of an eagle with the protective symbol of a shield. The eagle, with its outstretched wings, represents power, keen vision, and the agility required to navigate the financial markets. Meanwhile, the shield underscores the values of mastery and security, instilling trust and confidence. The thoughtful use of green and gold colors further symbolizes growth, prosperity, and the wealth of opportunities available to our traders.
02.4
Construcción
The logo structure uses a grid system for precise alignment, reflecting professionalism and attention to detail.


02.5
Sobre fondos
The logo is optimized for seamless integration across different backgrounds, ensuring versatility and brand consistency.



02.6
Usos incorrectos
To maintain brand integrity, alterations or unauthorized uses of the logo, such as distortions or recoloring, are prohibited.
The examples above illustrate improper ways to use variations of the FENEFX Visual Identity. While this list is not exhaustive, it highlights some of the most common errors that can compromise the brand’s appearance. Please ensure that the FENEFX identity is always reproduced in the correct colors, with accurate positioning and proportions, and without any distortion or unauthorized alterations.
03
Color
03.1
Paleta
Los colores de la identidad y sus referencias.
- RGB:
- 10/40/30
- HEX:
- #0A281E
- RGB:
- 0/59/42
- HEX:
- #003B2A
- RGB:
- 0/86/63
- HEX:
- #00563F
- RGB:
- 2/157/113
- HEX:
- #029D71
- RGB:
- 203/158/82
- HEX:
- #CB9E52
- RGB:
- 233/233/233
- HEX:
- #E9E9E9
03.2
Historia del color
Each color in the palette has a distinct meaning, symbolizing the brand’s values and enhancing its narrative.
At the heart of FENEFX’s visual identity is a carefully chosen color palette that reflects its core values and mission. The vibrant green symbolizes growth, renewal, and the dynamic potential of every trader. It speaks to the continuous evolution and opportunity present in the financial markets. Gold, the complementary hue, represents wealth, value, and credibility. It reinforces FENEFX’s promise of financial opportunity and excellence, serving as a beacon of trust and success. Together, green and gold create a harmonious visual narrative that communicates security, optimism, and forward-thinking innovation. This deliberate color combination not only enhances the brand’s aesthetic appeal but also serves as a constant reminder of FENEFX’s commitment to empowering traders and fostering a prosperous trading community.
03.3
Sistema de color
The color palette is the essence of the brand’s visual identity, carefully curated to evoke emotions and create memorable connections.




04
Tipografía
04.1
Tipos de letra
Las tipografías de la identidad y los pesos que utiliza.
- Arian LTHeavyBoldDemiLight
04.2
Muestra tipográfica
Arian LT PRIMERY TYPEFACE Arian LT Arian LT is a sleek and modern sans-serif typeface designed for clarity and versatility. Its clean lines and balanced proportions make it ideal for both digital and print media, ensuring readability across various platforms. Arian LT’s minimalist aesthetic lends itself well to contemporary designs, branding, and editorial use, offering a professional yet approachable tone. Whether for headlines or body text, this font combines functionality with a touch of elegance.
The secondary font complements the primary font, adding flexibility while maintaining brand consistency across various applications.
Secondary Font Mytupi is a highly versatile and modern sans-serif typeface designed by Rasmus Andersson. It was specifically created for optimal readability and performance in user interfaces and digital screens. The font features a neutral and clean design with open letterforms, making it suitable for both small body text and larger headings.

05
Elementos gráficos
05.1
Patrón
The brand pattern extends the visual identity, creating a cohesive design language that complements the logo and supports branding.





05.2
Iconos
Iconography enhances visual communication by using distinctive symbols that reinforce brand identity and improve user experience.

06
Papelería
06.1
Tarjetas de visita
A business card is a compact representation of the brand, offering essential contact information while reinforcing professionalism and brand identity.


06.2
Carpetas
Folders combine practicality with professionalism, organizing documents while showcasing the brand’s logo and design elements.

07
Digital
07.1
Sitio web
The website serves as the digital face of the brand, offering an engaging and user-friendly platform to communicate the brand’s message, products, and services.
Favicons are small, symbolic icons that enhance brand visibility on web browsers, bookmarks, and mobile interfaces, representing the brand in a compact digital format.
Fenefx.net https://www.
07.2
Campañas y email
Email marketing strengthens customer relationships by delivering personalized messages, promotions, and updates directly to the audience’s inbox.
FENEFX Weekly Newsletter Stay Ahead in Financial Markets Hello, dear trader! Welcome to the FENEFX Weekly Newsletter. In this edition, we’re excited to share the latest updates and exclusive insights designed to help you navigate the markets with confidence. Read More Only This Weekend! Don’t miss our limited-time offer to enroll in FENEFX’s advanced trading courses at a special discount. Strengthen your strategies, enhance your skills, and gear up for bigger gains.
New Features & Updates We’re committed to providing you with the best trading experience possible. Our latest update includes powerful risk management tools and more comprehensive market analysis reports.
08
Merchandising
08.1
Ropa
Branded hoodies merge comfort with style, turning everyday wear into a promotional tool.
A branded polo shirt offers a refined and professional look while reinforcing brand identity. It is a versatile uniform option for employees and a stylish promotional item for brand ambassadors.
Branded caps provide casual, wearable promotions that enhance visibility in daily life.
A branded tie adds elegance and professionalism, making it a refined accessory for corporate attire and brand representation.


08.2
Packaging
Packaging reflects the brand’s identity while enhancing the unboxing experience, ensuring a memorable customer journey.
A gift card is a versatile branding tool that enhances customer engagement while providing a convenient gifting solution.
Branded packaging tape adds a personal touch to shipments, reinforcing the brand’s identity during delivery.


09
Aplicaciones
09.1
Señalética
The wordmark sign is a versatile brand asset used to display the brand name prominently in key locations, ensuring strong visibility and identity.
A branded company building showcases the organization’s identity, making a bold and professional impression.
Street sign boards increase visibility in public areas, providing clear identification and navigation for customers.

09.2
Publicidad
Brochures provide a detailed overview of the brand’s services and products, offering an engaging format for promotion and information sharing.
Posters visually communicate key messages in a bold format, perfect for promotional and informational campaigns.
Billboards maximize exposure in high-traffic areas, effectively communicating the brand’s message to a broad audience.
Street posters grab attention in urban areas, delivering impactful messaging and increasing brand awareness.

