01
Überblick
01.1
Auf einen Blick
The letter P, a building’s roof and an upward arrow on a 45° grid, in royal purple and gold.
- Projekt
- Visuelle Identität
- Branche
- Engineering · hotel construction
- Jahr
- 2026
- Leistungen
- Visuelle Identität, Logodesign, Brand Guidelines
01.2
Einführung
PAYMAN is an engineering company specialising in hotel construction. The identity turns its world, architecture, hospitality and progress, into a single, memorable mark.
01.3
Über das Projekt
The logo combines the letter P with the roof of a building and an upward arrow, drawn on a precise 45° grid: a symbol of construction, growth and moving toward the future.
Royal purple expresses luxury and gold stands for wealth and success; their gradient gives the brand a premium feel. The guidelines cover the construction grid, colour palette, typography (Antonio and Inter), brand pattern, 3D logo renders, stationery, signage, digital and environmental applications.
02
Typografie
02.1
Schriften
Die Schriften der Identität und die verwendeten Schnitte.
- Antonio
- Inter
03
Im Einsatz
Die Arbeit in ihren Präsentationen und Anwendungen.
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
- 41
- 42
- 43
- 44
- 45
- 46
- 47
- 48
