01
Visão geral
01.1
Em resumo
The letter P, a building’s roof and an upward arrow on a 45° grid, in royal purple and gold.
- Projeto
- Identidade visual
- Setor
- Engineering · hotel construction
- Ano
- 2026
- Serviços
- Identidade visual, Design de logotipo, Brand Guidelines
01.2
Introdução
PAYMAN is an engineering company specialising in hotel construction. The identity turns its world, architecture, hospitality and progress, into a single, memorable mark.
01.3
Sobre
The logo combines the letter P with the roof of a building and an upward arrow, drawn on a precise 45° grid: a symbol of construction, growth and moving toward the future.
Royal purple expresses luxury and gold stands for wealth and success; their gradient gives the brand a premium feel. The guidelines cover the construction grid, colour palette, typography (Antonio and Inter), brand pattern, 3D logo renders, stationery, signage, digital and environmental applications.
02
Tipografia
02.1
Fontes
As tipografias da identidade e os pesos que ela usa.
- Antonio
- Inter
03
Em uso
O trabalho em suas apresentações e aplicações.
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