01
Resumen
01.1
De un vistazo
The letter P, a building’s roof and an upward arrow on a 45° grid, in royal purple and gold.
- Proyecto
- Identidad visual
- Sector
- Engineering · hotel construction
- Año
- 2026
- Servicios
- Identidad visual, Diseño de logotipo, Brand Guidelines
01.2
Introducción
PAYMAN is an engineering company specialising in hotel construction. The identity turns its world, architecture, hospitality and progress, into a single, memorable mark.
01.3
Sobre el proyecto
The logo combines the letter P with the roof of a building and an upward arrow, drawn on a precise 45° grid: a symbol of construction, growth and moving toward the future.
Royal purple expresses luxury and gold stands for wealth and success; their gradient gives the brand a premium feel. The guidelines cover the construction grid, colour palette, typography (Antonio and Inter), brand pattern, 3D logo renders, stationery, signage, digital and environmental applications.
02
Tipografía
02.1
Tipos de letra
Las tipografías de la identidad y los pesos que utiliza.
- Antonio
- Inter
03
En uso
El trabajo en sus presentaciones y aplicaciones.
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