01
Overview
01.1
At a glance
The letter P, a building’s roof and an upward arrow on a 45° grid, in royal purple and gold.
- Project
- Visual identity
- Field
- Engineering · hotel construction
- Year
- 2026
- Services
- Visual identity, Logo design, Brand Guidelines
01.2
Introduction
PAYMAN is an engineering company specialising in hotel construction. The identity turns its world, architecture, hospitality and progress, into a single, memorable mark.
01.3
About
The logo combines the letter P with the roof of a building and an upward arrow, drawn on a precise 45° grid: a symbol of construction, growth and moving toward the future.
Royal purple expresses luxury and gold stands for wealth and success; their gradient gives the brand a premium feel. The guidelines cover the construction grid, colour palette, typography (Antonio and Inter), brand pattern, 3D logo renders, stationery, signage, digital and environmental applications.
02
Typography
02.1
Typefaces
The typefaces of the identity and the weights it uses.
- Antonio
- Inter
03
In use
The work in its presentations and applications.
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