PAYMAN

PAYMAN is an engineering company specialising in hotel construction. The identity turns its world, architecture, hospitality and progress, into a single, memorable mark.

The logo combines the letter P with the roof of a building and an upward arrow, drawn on a precise 45° grid: a symbol of construction, growth and moving toward the future.

Royal purple expresses luxury and gold stands for wealth and success; their gradient gives the brand a premium feel. The guidelines cover the construction grid, colour palette, typography (Antonio and Inter), brand pattern, 3D logo renders, stationery, signage, digital and environmental applications.