01
Overview
01.1
At a glance
An eye, a spider’s web and a 360° view on a precise geometric grid, for a full-circle creative agency.
- Project
- Logo design
- Field
- Advertising agency
- Year
- 2024
- Services
- Logo design
01.2
Introduction
A visual identity and brand architecture for PICTORIAL 360 AGENCY, a 360-degree creative agency, built on precise geometric grids and a bold visual language.
01.3
About
The project shows the core logo system, its visual assets and the agency’s corporate touchpoints. The mark joins looking and observing, the spider’s web and the 360-degree view, in Crimson Red and Silver Gray.
01.4
Tone of voice
02
The logo
02.1
Concept
02.2
Clear space
02.3
Variations
02.4
On background
03
Colour
03.1
Colour system
04
Stationery
04.1
Stationery set
04.2
ID cards
04.3
Stickers and seals
05
Merchandise
05.1
Bags
05.2
Promotional items
05.3
Packaging
06
Applications
06.1
Signage
