01
Overview
01.1
At a glance
A lion and a tobacco leaf in one symmetrical emblem, for an exporter of premium tobacco.
- Project
- Logo design
- Field
- Tobacco
- Year
- 2021
- Services
- Logo design

01.2
Introduction
Sharlot is an international brand that exports premium tobacco and hookah products. The identity positions it as a symbol of luxury, power and uncompromised quality.
01.3
About
The emblem joins the lion, for power, prestige and originality, with the tobacco leaf, the essence of the product. Structural symmetry and smooth, decisive lines keep the forward-looking lion authoritative and recognisable on every pack.
Brown stands for earthiness, premium quality and reliability; orange and yellow for passion, energy and warmth.
01.4
Tone of voice

02
The logo
02.1
Brand logo
The mark on its own.

02.2
Construction

02.3
Clear space

02.4
Variations


02.5
On background

03
Colour
03.1
Colour story

03.2
Colour system

04
Typography
04.1
Type specimen

05
Stationery
05.1
Stationery set

06
Merchandise
06.1
Bags

06.2
Promotional items

06.3
Packaging

07
Applications
07.1
Signage

07.2
Advertising
