Barzin

The project turns Barzin International Trading’s heritage emblem, a winged lion with a column and a globe, into a modern identity that bridges Persian cultural heritage with a minimal, global design language.

The lion was reconstructed on the golden ratio for calm leadership and authority, the wings simplified into abstract forms for expansion and freedom beyond borders, and the whole mark set on a grid of mathematical harmony.

A deep navy anchors the palette for trust and authority, with energetic accents and a clean sans-serif, across corporate documents, digital portals and logistics.