01
Aperçu
01.1
En bref
Une tête de loup et un diamant, construits de lignes droites et d’angles calculés.
- Projet
- Identité visuelle
- Secteur
- Trading Forex
- Année
- 2024
- Services
- Identité visuelle

01.2
Introduction
Le logo s’appuie sur des lignes droites, des grilles et des angles calculés qui inspirent confiance et force au public.
L’orange et le blanc transmettent l’enthousiasme, la vitalité et la fraîcheur : l’orange symbolise la passion et le dynamisme, le blanc la fraîcheur et l’innovation. Cette combinaison donne une image moderne et avancée, et une sensation d’énergie et de puissance.
01.3
À propos
MONDFX Trades opère sur les marchés financiers et donne aux traders accès au vaste marché du Forex, où ils peuvent acheter et vendre des paires de devises via le courtier MONDFX.
Le logo associe les formes géométriques simples d’une tête de loup et d’un diamant. Le diamant symbolise la richesse et la valeur, le loup la puissance et l’agilité (clin d’œil au personnage du film « Le Loup de Wall Street »).
01.4
Histoire
Built to give every trader seamless access to the global Forex market.
01.5
Valeurs de marque
The principles behind every product, every conversation and every page MONDFX publishes.
01.6
Ton de voix
MONDFX speaks with clarity, professionalism and confidence. Each track shows how close the voice stays to its trait — and how far from the opposite.
02
Le logo
02.1
Logo de la marque
Le signe, seul.

02.2
Le design
Au final, le logo est à la fois un symbole visuel et un outil stratégique pour la marque et le marketing de MONDFX. L’orange et le blanc expriment l’enthousiasme, la vitalité et la fraîcheur, donnent une image moderne et avancée et transmettent énergie et puissance.
02.3
Concept
The full logo is the MONDFX signature: the symbol, the MondFx wordmark and the company name MOND TRADES LTD as one fixed unit.
The MONDFX symbol is a geometric fusion of a wolf and a diamond — strength, precision and ambition in one mark. Its structure stands for stability and professionalism.

02.4
Construction
The symbol is drawn on a square grid with straight strokes of one weight and 45° angles. That geometry is what makes it read as precise and stable at every size.
Every edge of the symbol follows a 45° guide, and every width is a multiple of one module, X. The same angles make the chevron that the wolf and the diamond share.


02.5
Déclinaisons
One logo, four arrangements. Choose by the space available; never build a new one.
A single-line version of the symbol for patterns, watermarks and very large graphics. It never replaces the logo.




02.6
Taille minimale
The symbol stays sharp down to 60 px on screen. Use the larger steps whenever the space allows.
02.7
Placement
Place the logo in a corner of the format — top or bottom, left or right — with at least H to the edges. Keep one position across a series.
02.8
Usages interdits
Use only the master artwork. These six changes are the most common — none of them is allowed.
03
Couleur
03.1
Palette
Les couleurs de l'identité et leurs références.
- RGB:
- 239/50/0
- HEX:
- #EF3200
- PMS:
- 2028 C
03.2
Histoire des couleurs
Orange Passion, action and determination — the dynamic nature of trading.
03.3
Système de couleurs
Two colours carry the brand: the red-orange for energy and action, the cool gray for balance. White and black support them.
Tints of the orange run from 100% to 10%. Use them for backgrounds, charts and tables — never for the logo. Text on a tint follows the pairings (3.5).
Each tile is drawn at its recommended share of a layout. Orange leads; gray calms; white and black give it air and weight.
Text needs 4.5:1; large text (18 pt, or 14 pt bold) needs 3:1. Orange text and white text on orange: large text only. Body text: black on white, gray or orange; white on black.

04
Typographie
04.1
Polices
Les caractères de l'identité et les graisses utilisées.
- RalewayBlack
- Work SansMedium
05
Éléments graphiques
05.1
Motif
All three repeat the symbol — as an outline grid, as a chain of outlines and as solid marks. They turn any surface into MONDFX.
The symbol Wolf and diamond in one mark.





06
Papeterie
06.1
Papeterie complète
One family: orange, white and the outline symbol on every piece. Folder: orange outside with the logo; pattern inside the pocket. Keep the logo in the same corner across the set.
06.2
Cartes de visite
Two versions: orange with the light logo, white with the orange logo. The symbol large on the reverse, cropped by the edge. Name and details in Work Sans; figures in Work Sans.

06.3
Badges
Card front (left) · on the lanyard (right) Orange card with the light logo at the top. Photo, name and role in Work Sans; the outline symbol behind. Orange lanyard printed with the MONDFX name.
06.4
Papier à en-tête
Letterhead White sheet; orange logo top-left; contact line at the foot.
06.5
Enveloppes

06.6
Chemises

06.7
Calendrier
Trading book cover Book covers: black with the orange logo and the title in Raleway.

06.8
Autocollants et sceaux
A circular seal sets the symbol inside the company details — MONDFX · MOND TRADES LTD · Saint Lucia · Registration no. 2024-00109. It marks stickers, badges, keychains and stamps.



07
Numérique
07.1
Site web
Dark hero with the orange accent; one message per screen. Raleway for headlines, Work Sans for interface text. Favicon: the orange symbol (2.12).
07.2
Application mobile
Orange screens for onboarding and offers; dark dashboards for trading. Charts on black; orange only for the value that matters.
07.4
Écrans


08
Objets de marque
08.1
Textile
Orange garments with the light logo; the pattern all over on knitwear. Black polos: the symbol alone on the chest. One logo per garment, never stretched around seams.

08.2
Objets promotionnels
Small objects carry the seal, the symbol or the pattern — one at a time.




08.3
Emballage
Orange carries the brand at hand height: the pattern all over, the logo once and clear.
09
Applications
09.1
Signalétique
On buildings the logo works in metal and light: the wordmark alone on long facades, the full logo on fascias, the seal on round blade signs.


09.2
Événements et salons
Reception walls in the solid pattern, stands in orange and white, the logo in three dimensions where people meet the brand.

09.3
Publicité
Billboards, flags, banners and vehicles: orange from far away, one short line, the logo large.