01
Обзор
01.1
Коротко
Морда волка и бриллиант, построенные из прямых линий и выверенных углов.
- Проект
- Визуальная айдентика
- Сфера
- Торговля на Форекс
- Год
- 2024
- Услуги
- Визуальная айдентика

01.2
Введение
Логотип построен на прямых линиях, модульной сетке и выверенных углах, которые передают аудитории доверие и силу.
Оранжевый и белый передают энтузиазм, живость и свежесть: оранжевый символизирует страсть и динамику, белый — свежесть и новаторство. Это сочетание создаёт современный, передовой образ и ощущение энергии и силы.
01.3
О проекте
MONDFX Trades работает на финансовых рынках и открывает трейдерам доступ к огромному рынку Форекс, где через брокера MONDFX можно покупать и продавать валютные пары.
Логотип объединяет простые геометрические формы морды волка и бриллианта. Бриллиант символизирует богатство и ценность, волк — силу и ловкость (отсылка к герою фильма «Волк с Уолл-стрит»).
01.4
История
Built to give every trader seamless access to the global Forex market.
01.5
Ценности бренда
The principles behind every product, every conversation and every page MONDFX publishes.
01.6
Тон коммуникации
MONDFX speaks with clarity, professionalism and confidence. Each track shows how close the voice stays to its trait — and how far from the opposite.
02
Логотип
02.1
Логотип бренда
Знак сам по себе.

02.2
Дизайн
В итоге логотип — это и визуальный символ, и стратегический инструмент брендинга и маркетинга MONDFX. Оранжевый и белый передают энтузиазм, живость и свежесть, создают современный образ и дарят зрителю ощущение энергии и силы.
02.3
Концепция
The full logo is the MONDFX signature: the symbol, the MondFx wordmark and the company name MOND TRADES LTD as one fixed unit.
The MONDFX symbol is a geometric fusion of a wolf and a diamond — strength, precision and ambition in one mark. Its structure stands for stability and professionalism.

02.4
Построение
The symbol is drawn on a square grid with straight strokes of one weight and 45° angles. That geometry is what makes it read as precise and stable at every size.
Every edge of the symbol follows a 45° guide, and every width is a multiple of one module, X. The same angles make the chevron that the wolf and the diamond share.


02.5
Варианты
One logo, four arrangements. Choose by the space available; never build a new one.
A single-line version of the symbol for patterns, watermarks and very large graphics. It never replaces the logo.




02.6
Минимальный размер
The symbol stays sharp down to 60 px on screen. Use the larger steps whenever the space allows.
02.7
Размещение
Place the logo in a corner of the format — top or bottom, left or right — with at least H to the edges. Keep one position across a series.
02.8
Недопустимое использование
Use only the master artwork. These six changes are the most common — none of them is allowed.
03
Цвет
03.1
Палитра
Цвета айдентики и их коды.
- RGB:
- 239/50/0
- HEX:
- #EF3200
- PMS:
- 2028 C
03.2
История цвета
Orange Passion, action and determination — the dynamic nature of trading.
03.3
Цветовая система
Two colours carry the brand: the red-orange for energy and action, the cool gray for balance. White and black support them.
Tints of the orange run from 100% to 10%. Use them for backgrounds, charts and tables — never for the logo. Text on a tint follows the pairings (3.5).
Each tile is drawn at its recommended share of a layout. Orange leads; gray calms; white and black give it air and weight.
Text needs 4.5:1; large text (18 pt, or 14 pt bold) needs 3:1. Orange text and white text on orange: large text only. Body text: black on white, gray or orange; white on black.

04
Шрифты
04.1
Гарнитуры
Шрифты айдентики и используемые начертания.
- RalewayBlack
- Work SansMedium
05
Графические элементы
05.1
Паттерн
All three repeat the symbol — as an outline grid, as a chain of outlines and as solid marks. They turn any surface into MONDFX.
The symbol Wolf and diamond in one mark.





06
Деловая полиграфия
06.1
Комплект деловой документации
One family: orange, white and the outline symbol on every piece. Folder: orange outside with the logo; pattern inside the pocket. Keep the logo in the same corner across the set.
06.2
Визитки
Two versions: orange with the light logo, white with the orange logo. The symbol large on the reverse, cropped by the edge. Name and details in Work Sans; figures in Work Sans.

06.3
Бейджи
Card front (left) · on the lanyard (right) Orange card with the light logo at the top. Photo, name and role in Work Sans; the outline symbol behind. Orange lanyard printed with the MONDFX name.
06.4
Бланк
Letterhead White sheet; orange logo top-left; contact line at the foot.
06.5
Конверты

06.6
Папки

06.7
Календарь
Trading book cover Book covers: black with the orange logo and the title in Raleway.

06.8
Наклейки и печати
A circular seal sets the symbol inside the company details — MONDFX · MOND TRADES LTD · Saint Lucia · Registration no. 2024-00109. It marks stickers, badges, keychains and stamps.



07
Цифровая среда
07.1
Сайт
Dark hero with the orange accent; one message per screen. Raleway for headlines, Work Sans for interface text. Favicon: the orange symbol (2.12).
07.2
Мобильное приложение
Orange screens for onboarding and offers; dark dashboards for trading. Charts on black; orange only for the value that matters.
07.4
Экраны


08
Мерч
08.1
Одежда
Orange garments with the light logo; the pattern all over on knitwear. Black polos: the symbol alone on the chest. One logo per garment, never stretched around seams.

08.2
Сувениры
Small objects carry the seal, the symbol or the pattern — one at a time.




08.3
Упаковка
Orange carries the brand at hand height: the pattern all over, the logo once and clear.
09
Носители
09.1
Вывески
On buildings the logo works in metal and light: the wordmark alone on long facades, the full logo on fascias, the seal on round blade signs.


09.2
Мероприятия и выставки
Reception walls in the solid pattern, stands in orange and white, the logo in three dimensions where people meet the brand.

09.3
Реклама
Billboards, flags, banners and vehicles: orange from far away, one short line, the logo large.