01
Resumen
01.1
De un vistazo
El rostro de un lobo y un diamante, construidos con líneas rectas y ángulos calculados.
- Proyecto
- Identidad visual
- Sector
- Trading de divisas (Forex)
- Año
- 2024
- Servicios
- Identidad visual

01.2
Introducción
El logotipo usa líneas rectas, retículas y ángulos calculados que transmiten confianza y fuerza al público.
El naranja y el blanco transmiten entusiasmo, vitalidad y frescura: el naranja simboliza la pasión y el dinamismo, y el blanco, la frescura y la innovación. Esta combinación ayuda a proyectar una imagen moderna y avanzada y transmite energía y fuerza.
01.3
Sobre el proyecto
MONDFX Trades opera en los mercados financieros y da a los traders acceso al amplio mercado Forex, donde pueden comprar y vender pares de divisas a través del bróker MONDFX.
El logotipo combina las formas geométricas simples del rostro de un lobo y de un diamante. El diamante simboliza la riqueza y el valor, y el lobo, el poder y la agilidad (una referencia al personaje de la película «El lobo de Wall Street»).
01.4
Historia
Built to give every trader seamless access to the global Forex market.
01.5
Valores de marca
The principles behind every product, every conversation and every page MONDFX publishes.
01.6
Tono de voz
MONDFX speaks with clarity, professionalism and confidence. Each track shows how close the voice stays to its trait — and how far from the opposite.
02
El logotipo
02.1
Logotipo de marca
La marca, por sí sola.

02.2
El diseño
En definitiva, el logotipo es un símbolo visual y una herramienta estratégica para la marca y el marketing de MONDFX. El naranja y el blanco transmiten entusiasmo, vitalidad y frescura, proyectan una imagen moderna y avanzada y transmiten al espectador una sensación de energía y fuerza.
02.3
Concepto
The full logo is the MONDFX signature: the symbol, the MondFx wordmark and the company name MOND TRADES LTD as one fixed unit.
The MONDFX symbol is a geometric fusion of a wolf and a diamond — strength, precision and ambition in one mark. Its structure stands for stability and professionalism.

02.4
Construcción
The symbol is drawn on a square grid with straight strokes of one weight and 45° angles. That geometry is what makes it read as precise and stable at every size.
Every edge of the symbol follows a 45° guide, and every width is a multiple of one module, X. The same angles make the chevron that the wolf and the diamond share.


02.5
Variaciones
One logo, four arrangements. Choose by the space available; never build a new one.
A single-line version of the symbol for patterns, watermarks and very large graphics. It never replaces the logo.




02.6
Tamaño mínimo
The symbol stays sharp down to 60 px on screen. Use the larger steps whenever the space allows.
02.7
Ubicación
Place the logo in a corner of the format — top or bottom, left or right — with at least H to the edges. Keep one position across a series.
02.8
Usos incorrectos
Use only the master artwork. These six changes are the most common — none of them is allowed.
03
Color
03.1
Paleta
Los colores de la identidad y sus referencias.
- RGB:
- 239/50/0
- HEX:
- #EF3200
- PMS:
- 2028 C
03.2
Historia del color
Orange Passion, action and determination — the dynamic nature of trading.
03.3
Sistema de color
Two colours carry the brand: the red-orange for energy and action, the cool gray for balance. White and black support them.
Tints of the orange run from 100% to 10%. Use them for backgrounds, charts and tables — never for the logo. Text on a tint follows the pairings (3.5).
Each tile is drawn at its recommended share of a layout. Orange leads; gray calms; white and black give it air and weight.
Text needs 4.5:1; large text (18 pt, or 14 pt bold) needs 3:1. Orange text and white text on orange: large text only. Body text: black on white, gray or orange; white on black.

04
Tipografía
04.1
Tipos de letra
Las tipografías de la identidad y los pesos que utiliza.
- RalewayBlack
- Work SansMedium
05
Elementos gráficos
05.1
Patrón
All three repeat the symbol — as an outline grid, as a chain of outlines and as solid marks. They turn any surface into MONDFX.
The symbol Wolf and diamond in one mark.





06
Papelería
06.1
Papelería completa
One family: orange, white and the outline symbol on every piece. Folder: orange outside with the logo; pattern inside the pocket. Keep the logo in the same corner across the set.
06.2
Tarjetas de visita
Two versions: orange with the light logo, white with the orange logo. The symbol large on the reverse, cropped by the edge. Name and details in Work Sans; figures in Work Sans.

06.3
Credenciales
Card front (left) · on the lanyard (right) Orange card with the light logo at the top. Photo, name and role in Work Sans; the outline symbol behind. Orange lanyard printed with the MONDFX name.
06.4
Papel membretado
Letterhead White sheet; orange logo top-left; contact line at the foot.
06.5
Sobres

06.6
Carpetas

06.7
Calendario
Trading book cover Book covers: black with the orange logo and the title in Raleway.

06.8
Pegatinas y sellos
A circular seal sets the symbol inside the company details — MONDFX · MOND TRADES LTD · Saint Lucia · Registration no. 2024-00109. It marks stickers, badges, keychains and stamps.



07
Digital
07.1
Sitio web
Dark hero with the orange accent; one message per screen. Raleway for headlines, Work Sans for interface text. Favicon: the orange symbol (2.12).
07.2
App móvil
Orange screens for onboarding and offers; dark dashboards for trading. Charts on black; orange only for the value that matters.
07.4
Pantallas


08
Merchandising
08.1
Ropa
Orange garments with the light logo; the pattern all over on knitwear. Black polos: the symbol alone on the chest. One logo per garment, never stretched around seams.

08.2
Artículos promocionales
Small objects carry the seal, the symbol or the pattern — one at a time.




08.3
Packaging
Orange carries the brand at hand height: the pattern all over, the logo once and clear.
09
Aplicaciones
09.1
Señalética
On buildings the logo works in metal and light: the wordmark alone on long facades, the full logo on fascias, the seal on round blade signs.


09.2
Eventos y ferias
Reception walls in the solid pattern, stands in orange and white, the logo in three dimensions where people meet the brand.

09.3
Publicidad
Billboards, flags, banners and vehicles: orange from far away, one short line, the logo large.