01
Overview
01.1
At a glance
A wolf’s face and a diamond, built from straight lines and calculated angles.
- Project
- Visual identity
- Field
- Forex trading
- Year
- 2024
- Services
- Visual identity

01.2
Introduction
The logo uses straight lines, grid systems, and calculated angles, conveying a sense of trust and power to the target audience.
The orange and white colors convey a positive feeling of enthusiasm, vitality, and freshness to the target audience. Orange symbolizes passion and dynamism, while white symbolizes freshness and innovation. This color combination can help brands project a modern image and an advanced appearance. Overall, this color scheme imparts a sense of energy and power.
01.3
About
MONDEFX Trades operates in the financial markets, providing traders access to the vast Forex market. The company allows traders to buy and sell currency pairs in the Forex market through MONDFX Broker or brokerage.
The design of the MONDFX brand logo has simple geometric forms of a wolf's face and a diamond shape. The diamond symbolizes wealth and value, while the wolf represents power and agility (a reference to the character from the movie "The Wolf of Wall Street").
01.4
History
Built to give every trader seamless access to the global Forex market.
01.5
Brand values
The principles behind every product, every conversation and every page MONDFX publishes.
01.6
Tone of voice
MONDFX speaks with clarity, professionalism and confidence. Each track shows how close the voice stays to its trait — and how far from the opposite.
02
The logo
02.1
Brand logo
The mark on its own.

02.2
The design
Ultimately, the logo is a visual symbol and a strategic tool in the branding and marketing of the MONDFX brand. The combination of orange and white colors conveys a positive meaning of enthusiasm, vitality, and freshness to the audience. Orange symbolizes passion and dynamism, white symbolizes freshness and innovation. This color combination can help brands project a modern image and an advanced appearance. Overall, this color scheme imparts a sense of energy and power to the viewer.
02.3
Concept
The full logo is the MONDFX signature: the symbol, the MondFx wordmark and the company name MOND TRADES LTD as one fixed unit.
The MONDFX symbol is a geometric fusion of a wolf and a diamond — strength, precision and ambition in one mark. Its structure stands for stability and professionalism.

02.4
Construction
The symbol is drawn on a square grid with straight strokes of one weight and 45° angles. That geometry is what makes it read as precise and stable at every size.
Every edge of the symbol follows a 45° guide, and every width is a multiple of one module, X. The same angles make the chevron that the wolf and the diamond share.


02.5
Variations
One logo, four arrangements. Choose by the space available; never build a new one.
A single-line version of the symbol for patterns, watermarks and very large graphics. It never replaces the logo.




02.6
Minimum size
The symbol stays sharp down to 60 px on screen. Use the larger steps whenever the space allows.
02.7
Placement
Place the logo in a corner of the format — top or bottom, left or right — with at least H to the edges. Keep one position across a series.
02.8
Misuse
Use only the master artwork. These six changes are the most common — none of them is allowed.
03
Colour
03.1
Palette
The colours of the identity and their references.
- RGB:
- 239/50/0
- HEX:
- #EF3200
- PMS:
- 2028 C
03.2
Colour story
Orange Passion, action and determination — the dynamic nature of trading.
03.3
Colour system
Two colours carry the brand: the red-orange for energy and action, the cool gray for balance. White and black support them.
Tints of the orange run from 100% to 10%. Use them for backgrounds, charts and tables — never for the logo. Text on a tint follows the pairings (3.5).
Each tile is drawn at its recommended share of a layout. Orange leads; gray calms; white and black give it air and weight.
Text needs 4.5:1; large text (18 pt, or 14 pt bold) needs 3:1. Orange text and white text on orange: large text only. Body text: black on white, gray or orange; white on black.

04
Typography
04.1
Typefaces
The typefaces of the identity and the weights it uses.
- RalewayBlack
- Work SansMedium
05
Graphic elements
05.1
Pattern
All three repeat the symbol — as an outline grid, as a chain of outlines and as solid marks. They turn any surface into MONDFX.
The symbol Wolf and diamond in one mark.





06
Stationery
06.1
Stationery set
One family: orange, white and the outline symbol on every piece. Folder: orange outside with the logo; pattern inside the pocket. Keep the logo in the same corner across the set.
06.2
Business cards
Two versions: orange with the light logo, white with the orange logo. The symbol large on the reverse, cropped by the edge. Name and details in Work Sans; figures in Work Sans.

06.3
ID cards
Card front (left) · on the lanyard (right) Orange card with the light logo at the top. Photo, name and role in Work Sans; the outline symbol behind. Orange lanyard printed with the MONDFX name.
06.4
Letterhead
Letterhead White sheet; orange logo top-left; contact line at the foot.
06.5
Envelopes

06.6
Folders

06.7
Calendar
Trading book cover Book covers: black with the orange logo and the title in Raleway.

06.8
Stickers and seals
A circular seal sets the symbol inside the company details — MONDFX · MOND TRADES LTD · Saint Lucia · Registration no. 2024-00109. It marks stickers, badges, keychains and stamps.



07
Digital
07.1
Website
Dark hero with the orange accent; one message per screen. Raleway for headlines, Work Sans for interface text. Favicon: the orange symbol (2.12).
07.2
Mobile app
Orange screens for onboarding and offers; dark dashboards for trading. Charts on black; orange only for the value that matters.
07.4
Screens


08
Merchandise
08.1
Apparel
Orange garments with the light logo; the pattern all over on knitwear. Black polos: the symbol alone on the chest. One logo per garment, never stretched around seams.

08.2
Promotional items
Small objects carry the seal, the symbol or the pattern — one at a time.




08.3
Packaging
Orange carries the brand at hand height: the pattern all over, the logo once and clear.
09
Applications
09.1
Signage
On buildings the logo works in metal and light: the wordmark alone on long facades, the full logo on fascias, the seal on round blade signs.


09.2
Events and exhibitions
Reception walls in the solid pattern, stands in orange and white, the logo in three dimensions where people meet the brand.

09.3
Advertising
Billboards, flags, banners and vehicles: orange from far away, one short line, the logo large.