ARC360
视觉形象2024

MondFx

外汇交易

01

概览

  1. 01.1一览
  2. 01.2简介
  3. 01.3关于
  4. 01.4品牌历史
  5. 01.5品牌价值观
  6. 01.6语气语调

01.1

一览

狼的面孔与钻石,由直线和精确计算的角度构成。

项目
视觉形象
领域
外汇交易
年份
2024
服务
视觉形象
MondFx 视觉形象

01.2

简介

标志运用直线、网格系统和精确计算的角度,向目标受众传达信任与力量。

橙色与白色向目标受众传递热情、活力与清新的积极感受。橙色象征激情与动感,白色象征清新与创新。这一配色有助于品牌展现现代的形象和前沿的面貌。总体而言,这套配色带来能量与力量之感。

01.3

关于

MONDEFX Trades 活跃于金融市场,为交易者提供进入庞大外汇市场的渠道。交易者可以通过 MONDFX 经纪商在外汇市场买卖货币对。

MONDFX 的品牌标志以简洁的几何造型呈现狼的面孔和钻石形状。钻石象征财富与价值,狼则代表力量与敏捷(借鉴自电影《华尔街之狼》中的角色)。

01.4

品牌历史

Built to give every trader seamless access to the global Forex market.

01.5

品牌价值观

The principles behind every product, every conversation and every page MONDFX publishes.

01.6

语气语调

MONDFX speaks with clarity, professionalism and confidence. Each track shows how close the voice stays to its trait — and how far from the opposite.

03

色彩

  1. 03.1色板
  2. 03.2色彩故事
  3. 03.3色彩系统

03.1

色板

视觉形象的色彩及其色值参考。

  • RGB:
    239/50/0
    HEX:
    #EF3200
    PMS:
    2028 C

03.2

色彩故事

Orange Passion, action and determination — the dynamic nature of trading.

03.3

色彩系统

Two colours carry the brand: the red-orange for energy and action, the cool gray for balance. White and black support them.

Tints of the orange run from 100% to 10%. Use them for backgrounds, charts and tables — never for the logo. Text on a tint follows the pairings (3.5).

Each tile is drawn at its recommended share of a layout. Orange leads; gray calms; white and black give it air and weight.

Text needs 4.5:1; large text (18 pt, or 14 pt bold) needs 3:1. Orange text and white text on orange: large text only. Body text: black on white, gray or orange; white on black.

MondFx: 色彩系统

04

字体

  1. 04.1所用字体

04.1

所用字体

视觉形象所用的字体及字重。

  • RalewayBlack
  • Work SansMedium

05

图形元素

  1. 05.1图案

05.1

图案

All three repeat the symbol — as an outline grid, as a chain of outlines and as solid marks. They turn any surface into MONDFX.

The symbol Wolf and diamond in one mark.

MondFx: 图案
MondFx: 图案
MondFx: 图案
MondFx: 图案
MondFx: 图案

06

办公用品

  1. 06.1全套办公用品
  2. 06.2名片
  3. 06.3工作证
  4. 06.4信纸
  5. 06.5信封
  6. 06.6文件夹
  7. 06.7台历
  8. 06.8贴纸与印章

06.1

全套办公用品

One family: orange, white and the outline symbol on every piece. Folder: orange outside with the logo; pattern inside the pocket. Keep the logo in the same corner across the set.

06.2

名片

Two versions: orange with the light logo, white with the orange logo. The symbol large on the reverse, cropped by the edge. Name and details in Work Sans; figures in Work Sans.

MondFx: 名片

06.3

工作证

Card front (left) · on the lanyard (right) Orange card with the light logo at the top. Photo, name and role in Work Sans; the outline symbol behind. Orange lanyard printed with the MONDFX name.

06.4

信纸

Letterhead White sheet; orange logo top-left; contact line at the foot.

06.5

信封

MondFx: 信封

06.6

文件夹

MondFx: 文件夹

06.7

台历

Trading book cover Book covers: black with the orange logo and the title in Raleway.

MondFx: 台历

06.8

贴纸与印章

A circular seal sets the symbol inside the company details — MONDFX · MOND TRADES LTD · Saint Lucia · Registration no. 2024-00109. It marks stickers, badges, keychains and stamps.

MondFx: 贴纸与印章
MondFx: 贴纸与印章
MondFx: 贴纸与印章

07

数字

  1. 07.1网站
  2. 07.2移动应用
  3. 07.3社交媒体
  4. 07.4屏幕

07.1

网站

Dark hero with the orange accent; one message per screen. Raleway for headlines, Work Sans for interface text. Favicon: the orange symbol (2.12).

07.2

移动应用

Orange screens for onboarding and offers; dark dashboards for trading. Charts on black; orange only for the value that matters.

07.3

社交媒体

One structure on every channel: orange field, white type, the logo once.

07.4

屏幕

MondFx: 屏幕
MondFx: 屏幕

08

品牌周边

  1. 08.1服装
  2. 08.2促销礼品
  3. 08.3包装

08.1

服装

Orange garments with the light logo; the pattern all over on knitwear. Black polos: the symbol alone on the chest. One logo per garment, never stretched around seams.

MondFx: 服装

08.2

促销礼品

Small objects carry the seal, the symbol or the pattern — one at a time.

MondFx: 促销礼品
MondFx: 促销礼品
MondFx: 促销礼品
MondFx: 促销礼品

08.3

包装

Orange carries the brand at hand height: the pattern all over, the logo once and clear.

09

品牌应用

  1. 09.1标识导视
  2. 09.2活动与展会
  3. 09.3广告

09.1

标识导视

On buildings the logo works in metal and light: the wordmark alone on long facades, the full logo on fascias, the seal on round blade signs.

MondFx: 标识导视
MondFx: 标识导视

09.2

活动与展会

Reception walls in the solid pattern, stands in orange and white, the logo in three dimensions where people meet the brand.

MondFx: 活动与展会

09.3

广告

Billboards, flags, banners and vehicles: orange from far away, one short line, the logo large.

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