01
Visão geral
01.1
Em resumo
A face de um lobo e um diamante, construídos com linhas retas e ângulos calculados.
- Projeto
- Identidade visual
- Setor
- Trading de Forex
- Ano
- 2024
- Serviços
- Identidade visual

01.2
Introdução
O logotipo usa linhas retas, grades e ângulos calculados que transmitem confiança e força ao público.
O laranja e o branco transmitem entusiasmo, vitalidade e frescor: o laranja simboliza paixão e dinamismo, e o branco, frescor e inovação. A combinação projeta uma imagem moderna e avançada e transmite energia e força.
01.3
Sobre
A MONDFX Trades atua nos mercados financeiros e dá aos traders acesso ao amplo mercado Forex, onde podem comprar e vender pares de moedas pela corretora MONDFX.
O logotipo une as formas geométricas simples do rosto de um lobo e de um diamante. O diamante simboliza riqueza e valor, e o lobo, força e agilidade (uma referência ao personagem do filme “O Lobo de Wall Street”).
01.4
História
Built to give every trader seamless access to the global Forex market.
01.5
Valores da marca
The principles behind every product, every conversation and every page MONDFX publishes.
01.6
Tom de voz
MONDFX speaks with clarity, professionalism and confidence. Each track shows how close the voice stays to its trait — and how far from the opposite.
02
O logotipo
02.1
Logotipo da marca
A marca, por si só.

02.2
O design
Em suma, o logotipo é um símbolo visual e uma ferramenta estratégica para a marca e o marketing da MONDFX. O laranja e o branco transmitem entusiasmo, vitalidade e frescor, projetam uma imagem moderna e avançada e dão ao observador uma sensação de energia e força.
02.3
Conceito
The full logo is the MONDFX signature: the symbol, the MondFx wordmark and the company name MOND TRADES LTD as one fixed unit.
The MONDFX symbol is a geometric fusion of a wolf and a diamond — strength, precision and ambition in one mark. Its structure stands for stability and professionalism.

02.4
Construção
The symbol is drawn on a square grid with straight strokes of one weight and 45° angles. That geometry is what makes it read as precise and stable at every size.
Every edge of the symbol follows a 45° guide, and every width is a multiple of one module, X. The same angles make the chevron that the wolf and the diamond share.


02.5
Variações
One logo, four arrangements. Choose by the space available; never build a new one.
A single-line version of the symbol for patterns, watermarks and very large graphics. It never replaces the logo.




02.6
Tamanho mínimo
The symbol stays sharp down to 60 px on screen. Use the larger steps whenever the space allows.
02.7
Posicionamento
Place the logo in a corner of the format — top or bottom, left or right — with at least H to the edges. Keep one position across a series.
02.8
Usos incorretos
Use only the master artwork. These six changes are the most common — none of them is allowed.
03
Cor
03.1
Paleta
As cores da identidade e suas referências.
- RGB:
- 239/50/0
- HEX:
- #EF3200
- PMS:
- 2028 C
03.2
História da cor
Orange Passion, action and determination — the dynamic nature of trading.
03.3
Sistema de cores
Two colours carry the brand: the red-orange for energy and action, the cool gray for balance. White and black support them.
Tints of the orange run from 100% to 10%. Use them for backgrounds, charts and tables — never for the logo. Text on a tint follows the pairings (3.5).
Each tile is drawn at its recommended share of a layout. Orange leads; gray calms; white and black give it air and weight.
Text needs 4.5:1; large text (18 pt, or 14 pt bold) needs 3:1. Orange text and white text on orange: large text only. Body text: black on white, gray or orange; white on black.

04
Tipografia
04.1
Fontes
As tipografias da identidade e os pesos que ela usa.
- RalewayBlack
- Work SansMedium
05
Elementos gráficos
05.1
Padronagem
All three repeat the symbol — as an outline grid, as a chain of outlines and as solid marks. They turn any surface into MONDFX.
The symbol Wolf and diamond in one mark.





06
Papelaria
06.1
Papelaria completa
One family: orange, white and the outline symbol on every piece. Folder: orange outside with the logo; pattern inside the pocket. Keep the logo in the same corner across the set.
06.2
Cartões de visita
Two versions: orange with the light logo, white with the orange logo. The symbol large on the reverse, cropped by the edge. Name and details in Work Sans; figures in Work Sans.

06.3
Crachás
Card front (left) · on the lanyard (right) Orange card with the light logo at the top. Photo, name and role in Work Sans; the outline symbol behind. Orange lanyard printed with the MONDFX name.
06.4
Papel timbrado
Letterhead White sheet; orange logo top-left; contact line at the foot.
06.5
Envelopes

06.6
Pastas

06.7
Calendário
Trading book cover Book covers: black with the orange logo and the title in Raleway.

06.8
Adesivos e selos
A circular seal sets the symbol inside the company details — MONDFX · MOND TRADES LTD · Saint Lucia · Registration no. 2024-00109. It marks stickers, badges, keychains and stamps.



07
Digital
07.1
Site
Dark hero with the orange accent; one message per screen. Raleway for headlines, Work Sans for interface text. Favicon: the orange symbol (2.12).
07.2
App móvel
Orange screens for onboarding and offers; dark dashboards for trading. Charts on black; orange only for the value that matters.
07.4
Telas


08
Produtos de marca
08.1
Vestuário
Orange garments with the light logo; the pattern all over on knitwear. Black polos: the symbol alone on the chest. One logo per garment, never stretched around seams.

08.2
Brindes
Small objects carry the seal, the symbol or the pattern — one at a time.




08.3
Embalagens
Orange carries the brand at hand height: the pattern all over, the logo once and clear.
09
Aplicações
09.1
Sinalização
On buildings the logo works in metal and light: the wordmark alone on long facades, the full logo on fascias, the seal on round blade signs.


09.2
Eventos e feiras
Reception walls in the solid pattern, stands in orange and white, the logo in three dimensions where people meet the brand.

09.3
Publicidade
Billboards, flags, banners and vehicles: orange from far away, one short line, the logo large.